A method for identifying and mitigating a negative sentiment trend derived from sentiment analysis is provided. The analysis is based on aggregating a plurality of biometric information artifacts obtained from consumers in a consumer center. The method includes harvesting the artifacts from the plurality of consumers, identifying a biometric information trend. The biometric trend includes a verbal communications trend recorded from among the plurality of consumers. The verbal communications are captured using microphone(s). The method may also include periodically updating the harvesting to update the biometric information trend. The method may also include determining, over the pre-determined amount of time, that the biometric information trend is a negative biometric information trend. In response to the determining the method may trigger, based at least in part on a slope of the negative biometric information trend, a mitigating response to the negative biometric information trend.