A method, system and computer-readable medium facilities presenting insurance data within an interactive pictorial user-interface. An insurance customer provides a log-in to the system and objects comprising insurance data corresponding to the customer are retrieved. The objects may represent insureds, family members, insurance policies (e.g., auto, home, life), insurance claims, and/or other items, and may be icons or photos, for example. A determination may be made of a pictorial, graphical, and/or virtual representation of each of the one or more objects. Another determination may be made regarding the relationships between the one or more objects. A size and/or arrangement of the pictorial representation of the objects may be determined based upon the determined relationships. The objects are then displayed via a client device as an interactive pictorial user-interface. The user-interface may include various views, such as customer-centric, insurance policy-centric, insurance claim-centric, and/or loss report-centric views, displays, graphical depictions, or summaries.