The embodiments of the present invention enable novel methods, non-transitory mediums, and systems for encoding and generating haptic effects. According to the various embodiments, a media object is retrieved. The media object is analyzed to determine one or more time periods for rendering haptic effects. The haptic effects for rendering during the time periods are determined. The haptic effects are encoded as a haptic effect pattern that identifies a start time and duration for each of the haptic effects.