An embodiment includes extracting statistical data associated with invocation of an application programming interface (API) from a log and using the statistical data to calculate a performance value and generate an aggregate dataset that combines the performance value with performance values associated with other invocations of the API. The embodiment includes calculating metric values for performance values for respective time intervals of a time period and calculating mean and standard deviation values of the metric values for the time period. The embodiment includes selecting the API as a candidate API and detecting a Customer Impacting Event (CIE) by applying a machine learning algorithm using monitored values associated with the candidate API during a time frame defined by a rolling window. The embodiment also includes automatically initiating a selected alert from among a plurality of alert options based at least in part on the monitored values associated with the CIE.