Systems, methods, and devices are provided for generating and using text-to-speech (TTS) data for improved speech recognition models. A main model is trained with keyword independent baseline training data. In some instances, acoustic and language model sub-components of the main model are modified with new TTS training data. In some instances, the new TTS training is obtained from a multi-speaker neural TTS system for a keyword that is underrepresented in the baseline training data. In some instances, the new TTS training data is used for pronunciation learning and normalization of keyword dependent confidence scores in keyword spotting (KWS) applications. In some instances, the new TTS training data is used for rapid speaker adaptation in speech recognition models.