Aspects of the technology described herein relate to enhancing ultrasound data. Some embodiments include receiving ultrasound data and automatically determining, with a processing device, that the ultrasound data depicts an anatomical view or one of a set of anatomical views. Based on automatically determining that the ultrasound data depicts the anatomical view or one of the set of anatomical views, an option is enabled to perform ultrasound data enhancement specific to the anatomical view or the set of anatomical views. Based on receiving the selection of the option, the ultrasound data, a portion thereof, and/or subsequently-collected ultrasound data is enhanced using the ultrasound data enhancement specific to the anatomical view or the set of anatomical views.