Disclosed is an artificial intelligence (AI)-based self-control air conditioner. The AI-based self-control air conditioner includes a communication unit configured to receive an image including member data for identifying the member from an image acquisition apparatus corresponding to a group including at least one member, and a processor configured to recognize the member data from the received image, to acquire operation data including an operation condition of an air conditioner, which is desired by the member, based on the recognized data, to store member information including the member data and the operation data in a database, and to acquire and analyze the operation condition of the air conditioner, which is desired by the member, with respect to at least one member from a plurality of pieces of member information corresponding to the group stored in the database, wherein the air conditioner is autonomously driven according to control of the processor. Accordingly, the air conditioner learns members itself and controls an operation in an optimum state to reduce power consumption and is driven according to an operation condition set for each member to enhance personal convenience of the member.