An advanced regulatory controller for a converter of a catalytic olefins unit is disclosed. A Fluid Catalytic Cracking (FCC) type converter (i.e., reactor-regenerator) is combined with an ethylene style cold-end for product recovery. The regulatory controller operates using an Advanced Regulatory Control (ARC) application using variables, such as a controlled variable, four disturbance variables, associated variable, and a manipulated variable. The ARC application manipulates fuel oil or tail gas flow to a regenerator in response to an expected future steady state value of a regenerator bed temperature resulting from changes in the values of a selected set of the variables.