A server is used to receive a barcode generation request sent by an end-user device. The server is used to generate, based on the barcode generation request, at least two pieces of barcode information by using at least two code systems, respectively. The server is used to transmit a barcode generation response to the end-user device, where the barcode generation response includes the at least two pieces of barcode information, where the barcode generation response causes an application running on the end-user device to display on the end-user device, alternately, a respective barcode image corresponding to each piece of the at least two pieces of barcode information.