Computer-implemented systems and methods for intelligent distribution of products are disclosed. The systems and methods may be configured to: receive a request to assign a product to a location; retrieve a plurality of attributes associated with the product from a system configured to store attributes of products; retrieve a plurality of rules from a rules system configured to store rules implemented for assigning a product to a location, the retrieved plurality of rules configured by a user using a user interface; determining the location to store the product by applying the retrieved plurality of attributes to the retrieved plurality of rules; and assigning the product to the determined location.