The display control apparatus for presenting information on a display unit presenting a virtual image in front of a moving body through a transparent member includes an information acquiring unit configured to acquire information about an obstacle around the moving body, a display image generation unit configured to generate, based on the information about the obstacle acquired by the information acquiring unit, data of an indicator image which points in a direction of the obstacle in the virtual image and which moves in the direction of the obstacle to approach the obstacle, and an output unit configured to output the indicator image generated by the display image generation unit to the display unit.