A grounding structure for an endless belt includes: an endless belt including a conductive layer, the endless belt being configured to move; a conductive conducting unit that is in contact with the conductive layer which is exposed at an end surface of the conducting unit in a direction intersecting a moving direction of the endless belt such that the conducting unit is electrically connected to the conductive layer; a pressure contacting unit that brings the conducting unit into pressure contact with the end surface of the conductive layer of the endless belt; and a grounding unit that grounds the conducting unit.