Embodiments of this application disclose a parameter configuration method and apparatus, relate to the field of communications technologies, and specifically provide a method and an apparatus for setting a resource unit bundling size, to help improve accuracy of a channel estimation result. The method may include: generating parameter configuration signaling, and sending the parameter configuration signaling. The parameter configuration signaling is used to indicate the resource unit bundling size. The resource unit bundling size may be applied to at least two inconsecutive time-frequency resources in frequency domain, and each time-frequency resource includes at least one consecutive resource unit in frequency domain; or may be applied to at least two inconsecutive time-frequency resources in time domain, and each time-frequency resource includes at least one consecutive resource unit in time domain.