An adjustable tray for a merchandise display system may include a retainer for limiting the movement of products loaded in the adjustable tray, a first divider extending from a first panel and second divider extending from a second panel. The spacing between the first divider and the second divider can be configured to be adjusted. The first panel and the second panel can be configured to move to provide additional surface area for the adjustable tray to accommodate different sized products. The adjustable tray may further include a pusher mechanism configured to bias product toward the retainer.