Techniques are disclosed for integrated booking of rooms and media resources, such as display devices. An example methodology implementing the techniques includes responsive to an activation of an access Uniform Resource Locator (URL) on a computing device, receiving information associated with a booking of a room and a display device, generating a token for accessing the display device and providing to the computing device the token and an address of the display device. The method also includes, responsive to receiving the token from the display device, authenticating the token and, responsive to authenticating the token, allowing use of the display device.