Introduced here is an approach to translating tags assigned to digital images. As an example, embeddings may be extracted from a tag to be translated and the digital image with which the tag is associated by a multimodal model. These embeddings can be compared to embeddings extracted from a set of target tags associated with a target language by the multimodal model. Such an approach allows similarity to be established along two dimensions, which ensures the obstacles associated with direct translation can be avoided.