Systems and method are provided for generating, at a server of a generative adversarial network (GAN) for color selection, a training set of color palettes. A color palette generator of the server generates a first set of color palettes based on the training set of color palettes. The first set of color palettes may be compared with a reference set of color palettes to predict a curated set of color palettes. Colors from the curated set of color palettes may be removed that are within a predetermined distance from one another in a color space. The GAN may be validated by performing cluster analysis to determine outlier latent dimensions to be changed for the color selection by the GAN. Proposed color palettes may be generated based on the GAN to be displayed on a display device.