Embodiments of the present disclosure provide a method, an apparatus, a device, a medium and a product for configuring a color, relates to the field of computer technology, and particularly to the data visualization technology. A specific implementation comprises: acquiring a set of chart entities in a chart; determining target color information corresponding to the chart entities in the set of the chart entities based on a preset target function and a constraint condition; and configuring colors corresponding to the chart entities in the set of the chart entities based on the target color information.