A method for transmitting media data in a Moving Picture Experts Group (MPEG) Media Transport (MMT) system is provided. The method includes receiving a Media Processing Unit (MPU) fragmented into one or more Media Fragment Units (MFUs), generating one or more multimedia data packets each including a packet header and a payload, based on the MPU, and transmitting the one or more multimedia data packets to a terminal. A payload header included in the payload includes identification information indicating an MPU to which at least one MPU included in the payload belongs, and a counter indicating the number of the at least one MPU.