Disclosed is a content sharing method, an electronic device and a non-transitory computer-readable storage medium, wherein the content sharing method includes: receiving a target video, determining a type of video sharing based on the target video not being a High Dynamic Range 10+ (HDR10+) standard video, selectively transcoding the target video to a different standard video based on whether the determined type of video sharing is a real-time video sharing, and sending the transcoded target video to a target receiver.