A method includes obtaining a set of components that, when collectively rendered, presents an immersive experience, extracting a narrative from the set of components, learning a plurality of details of the immersive experience that exhibit variance, based on an analysis of the set of components and an analysis of the narrative, presenting a device of a creator of the immersive experience with an identification of the plurality of the details, receiving from the device of the creator, an input, wherein the input defines a variant for a default segment of one component of the set of components, and wherein the variant presents an altered form of at least one detail of the plurality of details that is presented in the default segment, and storing the set of components, the variant, and information indicating how and when to present the variant to a user device in place of the default segment.