A fixing device includes a fixing rotator over which a recording medium bearing an image is conveyed. A first heater heats the fixing rotator and generates heat evenly in a maximum conveyance span where the recording medium having a maximum width in a width direction of the recording medium is conveyed. The maximum width is available for the fixing rotator. A second heater heats the fixing rotator and generates heat in the maximum conveyance span. The second heater includes a first portion that generates heat in a first heat generation amount and a second portion that generates heat in a second heat generation amount that is greater than the first heat generation amount of the first portion.