Systems and methods are provided for performing operations including: retrieving, by one or more processors, a plurality of content items; identifying a first content item from the plurality of content items to which a user has previously reacted; determining a category of the first content item; selecting a second content item in the plurality of content items that is associated with the determined category of the first content item to which the user has previously reacted; and presenting the second content item to the user in a presentation arrangement of a graphical user interface.