Systems and methods for bare-metal or pre-boot user-machine authentication, binding, and entitlement provisioning are described. In some embodiments, a method may include: receiving, at a first portal managed by a manufacturer of an Information Handling System (IHS): (i) user credentials associated with a user of the IHS, and (ii) device identification associated with the IHS before the IHS is shipped to the user; selecting a customer of the manufacturer associated with the device identification; forwarding an indication of the user credentials to a second portal managed by the customer; and, in response to the second portal having successfully authenticated the user, establishing an identity session with the second portal; receiving, from the IHS, a request to initiate an entitlement sequence.