Techniques are disclosed for identifying asides within a document, and detecting a display order of contents based of the identified asides. In a document, an “aside” represents a content region of the document that is distinct from the main content regions, and may be visually distinguishable from the main content region. In an example, a document is received, where the document lacks identification of asides. The document is analyzed to identify asides within the document. A display order of contents within the document is then determined, based on the identified asides. For example, in the display order, the asides are ordered between two segments of the main content and/or at a beginning or an end of the main content, but may not be ordered to be embedded in between a segment of the main content. The document is displayed in accordance with the display order.