The present disclosure relates to an electronic device for providing a response method for a customer and an operating method thereof. For example, disclosed is a method, performed by an electronic device, of providing a response method for a customer, the method including: acquiring a captured image of the customer from at least one camera provided; acquiring an identification value of a camera having provided the image; determining a gaze direction in which the customer is gazing, based on facial features of the customer in the image; acquiring display information about products; identifying a displayed product corresponding to the gaze direction among displayed products around the camera, based on the display information; and providing a response method related to the displayed product.