Aspects of the subject disclosure may include, for example, obtaining, from a content system, transaction information associated with a first digital content item, where the transaction information relates to a purchase of the first digital content item by a first user, processing, using a blockchain network, the transaction information to validate the purchase, based on validating the purchase, generating, using the blockchain network, a first block of data, adding, using the blockchain network, the first block of data to a blockchain, deriving, a first unique identifier for the first digital content item, and providing the first unique identifier to the content system, where the providing the first unique identifier causes the content system to associate the first unique identifier with a first user account associated with the first user, such that the first user is permitted to access the first digital content item. Other embodiments are disclosed.