Systems, methods, and software of directly connecting a SIM-less device with a cellular network. In one embodiment, User Equipment (UE) includes a Subscriber Identity Module (SIM) provisioned with a plurality of subscription profiles for subscriptions to the cellular network. The UE establishes a direct communication with a SIM-less device that does not have a subscription with the cellular network. The UE selects one of the subscriptions provisioned in the SIM as a temporary subscription assigned to the SIM-less device to allow the SIM-less device to establish a direct connection with the cellular network using the temporary subscription, and transmits a message to the SIM-less device via the direct communication containing subscription credentials for the temporary subscription. The SIM-less device may therefore register with the cellular network using the subscription credentials provided by the UE, and establish a direct connection with the cellular network using the temporary subscription.