A shoe is constituted of an upper, a sole, and a shell in which the upper and the sole are inserted. A shoe making assistance apparatus that assists making of a shoe includes an input device that accepts foot form data, a processor that selects at least one type of a shell model from among a plurality of types of shell models different in shape based on the foot form data accepted by the input device, and an output device that provides output of the shell model selected by the processor.