The concepts and technologies disclosed herein are directed to intelligent continuous authentication (“ICA”) for digital rights management (“DRM”). A user device can receive a notification that a media content playback device has requested playback of a media file that is protected by an ICA engine (“ICAE”) instance. The user device can request a unique code from the media content playback device. The user device can provide the unique code to an ICAE central management system associated with a media content provider that provides media content encompassed in the media file. The user device can determine, based upon a result provided by the ICAE central management system, whether the unique code is valid or invalid. The user device can instruct the ICAE instance to enable or disable the media file based upon whether the unique code is valid or invalid.