An imaging method is provided which is capable of performing a color measurement easily and appropriately by using a camera. An imaging apparatus captures an image of a face of a user together with a correction device placed close to the face of the user, and identifies a part in the image of the face of the user for which a color measurement is to be performed. The imaging apparatus acquires a colorimetric value of the identified part and corrects the acquired colorimetric value by using the image of the correction device.