An augmented reality-based display method and device, and a storage medium are provided. The method obtains a target object image in a real-time scene image captured by an image acquisition unit in response to a first instruction from a user; generates a virtual image corresponding to a target object based on the target object image; and displays the virtual image of the target object in the real-time scene image based on an augmented reality display technology. By obtaining the target object image, generating the virtual image corresponding to the target object based on the target object image, and displaying the virtual image in the real-time scene image based on the augmented reality (AR) technology, various virtual images can be generated according to user demands to meet the diverse needs of the user and improve the use experience of the user using the AR technology.