A color measurement apparatus includes a substrate including an optical filter that processes light arriving from a measurement target, a reduction portion that reduces a quantity of light heading toward the optical filter from the measurement target, a frame that is a frame arranged to face the substrate and to which the substrate is fixed, and has a shape avoiding the optical filter and in which the reduction portion is positioned at a position facing the optical filter, and a positioning section that decides a relative position between the substrate and the frame in a direction intersecting with a center axis of the reduction portion.