A method of setting a listing price for an item is disclosed. One or attributes of the item are determined based on data entered into fields of a listing user interface. One or more additional items are identified based on a comparison of one or more attributes of the one or more additional items with the one or more attributes of the item. Sales information associated with the one or more additional items is determined. A range of suggested prices and at least some of the sales information is incorporated into a selection user interface region of the listing user interface. Based on a selection of a suggested price from the range of suggested prices, a preview of the listing as it would appear in a search results page with the one or more additional items is presented in the listing user interface.