A method is used to automatically generate a picture-text description file containing text(s) and picture(s), including: acquiring a text material related to a target object; acquiring, according to information of the target object, a plurality of picture materials related to the target object; extracting first feature information of the picture materials and second feature information of the text material; determining, according to the first feature information and the second feature information, one or more picture materials that are matched with the text material; and combining the text material with one or more matching picture materials to generate the picture-text description file of the target object. The method improves matching between texts and the corresponding pictures.