A content consumption system or device may implement device-enabled identification for automated user detection. An identifying device may be detected at a content consumption device as within proximity of the content consumption device. An identifying device may be a mobile or wearable computing device, in various embodiments. A user account associated with the identification device may be selected for accessing content at the content consumption device. Access to content may be provided according to the selected user account. In some embodiments, content recommendations or content filtering may be performed based on the automatically determined user account.