A synchronization signal/broadcast signal block broadcast method and an apparatus are disclosed. The method includes: A first access network device RAN 1 determines to request a second access network device RAN 2 to perform resource allocation for a terminal; and the RAN 1 sends, to the RAN 2, a first message used to indicate the RAN 2 to broadcast a synchronization signal/physical broadcast channel block SSB. Accordingly, the RAN 2 starts to broadcast the SSB. The first message further includes a broadcast periodicity for the SSB. The broadcast periodicity is further sent by the RAN 1 to the terminal. The RAN 2 stops, based on a specific situation, broadcasting the SSB.