A make-up product (1) comprising a transfer or writing surface (2), at least one part (3) of said transfer surface (2) having a surface finish featuring parallel grooves (S), so as to determine a plurality of relief elements (P), each with at least a first face (A) and a second face (B) facing the exposed surface of the said part (3) of the transfer surface (2), each first face (A) facing in an essentially opposite direction to each second face (B), at least some of the first faces (A) having cavities (20) or reliefs arranged so as to form a first FIG. 4), at least some of the second faces (B) having cavities (20) or reliefs so as to form a second FIG. 5) so that, when tilting the make-up product (1) so that mostly the first faces are visible (A), the first FIG. 4) is visible, while when tilting the make-up product (1) so that mostly the second faces are visible (B), the second figure is visible (5).