In various examples, the present system tracks gameplay timeframes for when a user is engaged in an instance of gameplay. The system can then determine one or more typical timeframe(s) for when the user engages in gameplay. In some embodiments, the user can access a team matching UI and request to be matched with other user accounts and/or to be presented with a list of other user accounts who might be a good match for the user, such as those associated with similar typical timeframes for gameplay. Based on the request from the user, a set of user accounts available to be matched can be ranked based, at least in part, on a similarity between gameplay timeframes associated with the user and each of the user accounts in the set of user accounts. Using the ranking, the system can generate a team of users with similar typical gameplay timeframes.