A cloud computing platform includes a streamer farm comprising streamers, a load balancer, and a command service. The command service can be configured to receive a request from a consumer application for streaming data from a producer device configured to provide streaming data, relay the request to the producer device, receive a response from the producer device including an address of at least one streamer the load balancer selects, and relay the address to the consumer application to enable the consumer application to retrieve the requested streaming data. A method of establishing a producer/consumer session in a cloud computing platform includes receiving a request from a consumer application for streaming data, communicating with a producer to provide the streaming data to a streamer of a streamer farm selected by a load balancer, receiving and address of the streamer, and providing the address to the consumer application.