Systems, methods, apparatuses and non-transitory, computer-readable storage mediums are disclosed for generating AR self-portraits or “AR selfies.” In an embodiment, a method comprises: capturing, by a first camera of a mobile device, live image data, the live image data including an image of a subject in a physical, real-world environment; receiving, by a depth sensor of the mobile device, depth data indicating a distance of the subject from the camera in the physical, real-world environment; receiving, by one or more motion sensors of the mobile device, motion data indicating at least an orientation of the first camera in the physical, real-world environment; generating a virtual camera transform based on the motion data, the camera transform for determining an orientation of a virtual camera in a virtual environment; and generating a composite image data, using the image data, a matte and virtual background content selected based on the virtual camera orientation.