Provided is a method of providing information by an electronic device according to various example embodiments of the present disclosure. The method includes acquiring information on an action of at least one user terminal that accesses a platform, confirming activity information of at least one user on the basis of the information on the action, receiving request information including a preset condition from at least one external device, confirming at least one piece of first activity information corresponding to the preset condition among the activity information of the at least one user, and transmitting the at least one piece of first activity information to the at least one external device.