Invention Application
- Patent Title: VALUATION OF INVITATIONAL CONTENT SLOTS BASED ON USER ATTENTIVENESS
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Application No.: US17815437Application Date: 2022-07-27
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Publication No.: US20220358546A1Publication Date: 2022-11-10
- Inventor: Michael Froimowitz Greenzeiger , Mehul K. Sanghavi , Ravindra M. Phulari
- Applicant: Apple Inc.
- Applicant Address: US CA Cupertino
- Assignee: Apple Inc.
- Current Assignee: Apple Inc.
- Current Assignee Address: US CA Cupertino
- Main IPC: G06Q30/02
- IPC: G06Q30/02
Abstract:
Methods and arrangements are provided to valuate advertising slots for a client device based on events that are detected on the device. The cost of the advertising slots can vary according to the timing of the user interactions or according to different classifications for the client device that are determined based on the events. The cost of the advertising slot can be determined before or after the invitational content is provided to the client device.
Information query
