Disclosed in embodiments of the present disclosure are a wireless power transmitting apparatus and a wireless charging system. The wireless power transmitting apparatus comprises a wireless power transmitting coil, first magnet units and a second magnet unit. The first magnet units arranged at intervals around the wireless power transmitting coil, and the second magnet unit arranged in the center of the wireless power transmitting coil. The wireless charging system comprises the wireless power transmitting apparatus and a wireless power receiving apparatus, which comprises a wireless power receiving coil and magnet units arranged around or at the center of the wireless power receiving coil. Therefore, the technical scheme of the embodiments of the present disclosure can magnetically attract a variety of wireless power equipment for wireless charging, and can provide good adaptability and strong usability.