Systems, methods, and non-transitory computer-readable storage media are provided for predicting the likelihood or probability of a subscriber of a service to cancel or not renew a subscription. A method, according to one implementation, includes a step of receiving data pertaining to aspects of a service that is provided by a service provider to a subscriber in accordance with a subscription. The data may include one or more impact factors each having a positive, neutral, or negative influence on the likelihood of subscriber churn. The method also includes a step of using the one or more impact factors to predict the likelihood that the subscriber will cancel the subscription.