A vehicle structure includes: an exterior member for a vehicle; and a strippable coating film formed by applying an easily strippable coating material to the exterior member. The coating film includes a design portion formed to cover an outer surface of the exterior member, and a non-design portion continuous with the design portion, the non-design portion being formed to cover at least a side end portion of the exterior member. A film serving as a starting point from which the coating film is stripped off is provided between the exterior member and the non-design portion such that the film is exposed from an edge of the non-design portion.