An optical identifier including a recording surface, a plurality of deflection cells each of which has recorded thereon a range in which light to be diffracted is deflected, at least one spatial phase modulator which fills a space between the deflection cells on the recording surface, and a deposition layer which covers part or all of the recording surface. The deflection cells has a spatial frequency expressed in a form of a relief structure and are discretely formed on the recording surface at regular intervals away from each other. A variable color image is recorded by pixels defined by the deflection cells. The spatial phase modulator has thereon a distribution of phase differences recorded in a form of heights of the relief structure. The spatial phase modulator modulates a phase of light outputted from a point light source and displays a reproduced image.