Disclosed herein are methods and systems for building and updating a virtual store based on a physical store. A computing system is structured to receive captured images of a physical space having a set of products. The physical space is simulated by a three-dimensional (3D) model of the physical space. A corresponding representation of the set of products is positioned relative to the 3D model. The computing system is structured to detect, based on the captured images, product information for products in the physical space and generate, based on the product information, an updated representation of the set of products based on the product information. The updated representation of the set of products corresponds to the products in the physical space as shown in the captured images.