Disclosed herein are methods and systems for customizing a virtual store based on buyer preferences and movement. A computing system is structured to transmit, to a user device, a 3D virtual environment of a virtual store configured for presenting at least one product from a set of products positioned on a virtual structure simulating a corresponding physical store; determine, based on information received from the user device, a subset of the set of products relevant to a virtual user; and transmit a visual modifier to the user device. The visual modifier is configured to distinguish the subset of the set of products from remaining products in the set of products positioned in the 3D virtual environment.