Devices, methods, and non-transitory program storage devices are disclosed to provide for the application of color treatments and/or color normalization operations to digital assets (DAs) in a set of DAs that are to be displayed as part of a multimedia presentation. The determination of the color treatment may be based on comparing one or more characteristics of an audio media item associated with the set of DAs to a corresponding one or more characteristics of a plurality of predetermined color treatments. Color normalization may be applied to the set of DAs prior to the determined color treatment. Techniques disclosed herein may also determine one or more parameters for a multimedia presentation of the set of DAs based on a characteristic of the associated audio media item. The parameters for the multimedia presentation may comprise one or more of: preferred DA sequences, portions, clusters, layouts, themes, transition types, or transition durations.